make marketing work

It takes time to make marketing work

The Journey to Success: Embracing the Power of Time to Make Marketing Work


In the fast-paced world of online marketing, there is a common misconception that success can be achieved overnight. The allure of get-rich-quick schemes and instant results can be tempting, but the reality is far from it. To make marketing work and to build a thriving online presence takes time, effort, and a steadfast commitment to the journey. I know this, I practice this. Giving my clients the time it needs to become successful, guiding them along the way. But my own marketing has been flippant, inconsistent and slightly random as I struggled to do what I teach and stay the course. In this blog post, we will explore the importance of embracing the power of time in online marketing and the key factors that contribute to long-term success.

The Illusion of Overnight Success

It’s easy to fall into the trap of believing that overnight success is possible in online marketing, we see it in social media videos all the time. With stories of viral sensations and overnight millionaires, it’s natural to desire quick results. However, the truth is that these instances are the exception rather than the rule, in fact most you see aren’t even real. For them to have make marketing work they have either been dong this for a long time to build up the type of user engagement and data list required for targeting people such as you and me that are ready to buy; or they have loaned a car, walked past a big house and used the credit card to buy nice clothes for the making of their one time only advertising video. The truth is that behind every real overnight success story lies countless hours of hard work, strategic planning, and relentless perseverance.



Patience: The Key to Building a Solid Foundation

Setting Realistic Expectations

When starting an online marketing journey, it’s crucial to set realistic expectations. Success rarely happens overnight, and understanding this from the beginning will save you from disappointment and frustration. Rome wasn’t built in a day, and neither is a successful business, particularly those that now rely on online marketing methods. By embracing patience and adopting a long-term mindset, you give yourself the space to lay a solid foundation for future growth.

Consistency in Content Creation

To make marketing work one of the fundamental aspects of successful online marketing is consistent content creation. Whether it’s blog posts, videos, podcasts, or social media updates, delivering valuable and engaging content on a regular basis is key to building an audience and establishing trust. Consistency not only helps you stay top-of-mind with your audience but also demonstrates your commitment and expertise in your niche. I’ve personally decided to commit myself to one podcast that I share on Spotify, Amazon and Apple Podcast each weekday, turning that then into a YouTube video and blog. It takes me several hours in the evening, and I know it’s going to take several months before I see a return on my investment in time, but as long as I stay the course it’ll be worth it.

Thinking of marketing strategy on sticky note, post it paper for planning creative advertising idea

The Power of Strategy and Adaptation

Developing a Strategic Approach

Creating a well-defined strategy is crucial for long-term success in online marketing. This includes identifying your target audience, understanding their needs and preferences, and tailoring your content and messaging accordingly. A strategic approach allows you to make informed decisions, allocate resources effectively, and track your progress over time.

Adapting to Market Trends

The online marketing landscape is constantly evolving, with new technologies, platforms, and trends emerging regularly. To stay ahead of the curve and make marketing work, it’s essential to stay informed and adapt your strategies accordingly. This means keeping a close eye on market trends, analysing data, and making necessary adjustments to optimise your campaigns. By staying adaptable and embracing change, you position yourself for long-term success. Normally there’s a large set up between all the analytical apps, email marketing software, CRM and social planners to get this right, but I found GoHighLevel which is an all in one solution for doing my social and email marketing with CRM and analytics included. I can see the leads coming in and if things are working.


Building Trust and Nurturing Relationships

Creating Valuable Connections

In online marketing, building trust and nurturing relationships with your audience is vital. It takes time to establish credibility and gain the trust of your potential customers. Engage with your audience through social media, respond to comments and inquiries, and provide valuable insights and solutions to their problems. By consistently delivering value and demonstrating authenticity, you foster meaningful connections that can lead to long-term success. I do this, I’ve decided to give my marketing consultancy away for free in the hopes of getting people signed up to my CRM and marketing software tool provided by GoHighLevel. I intend to give as much as I can away for free and collect on the revenue of either my CRM or the software I recommend through affiliate commissions. It’s all about becoming extremely valuable to those you market too.

Consistent Branding and Messaging

Another important aspect of building trust is maintaining consistent branding and messaging across all your online platforms. This includes your website, social media profiles, email marketing, and any other communication channels you utilise. Consistency in your brand identity and messaging creates a sense of reliability and professionalism, helping to establish trust with your audience over time.

Overcoming Challenges and Maintaining Motivation

Perseverance in the Face of Challenges

The journey to online marketing success is not without its challenges. There will be obstacles, setbacks, and moments of doubt along the way whether you do it yourself or use a marketing company. If you are an agency reading this you’ll know only too well of the issues that can arise and how we go about communicating those to clients. It’s important to embrace a mindset of perseverance and view challenges as opportunities for growth. Learn from your mistakes, adapt your strategies, and keep pushing forward. Remember, success is not determined by how many times you fall, but by how many times you get back up and keep going.


Staying Motivated for the Long Haul

Maintaining motivation throughout your online marketing journey, to make marketing work, is crucial. There will be moments when you feel discouraged or impatient with the progress. In such times, it’s essential to remind yourself of your goals, celebrate small wins, and surround yourself with a supportive community. Engage with like-minded individuals, attend industry events, and seek inspiration from successful entrepreneurs who have walked a similar path. By staying motivated, you can persevere through challenges and reach new heights of success. After several years out from networking i recently decided to re-join BNI, a global networking organisation with local groups, to help support my growth. While my online marketing activities takes time to build up and convert i still need someway of finding sales and growing my business.

Meeting Table Networking Sharing Concept


Tracking Progress and Celebrating Milestones

Setting Measurable Goals

To effectively track your progress, it’s important to set measurable goals. These goals should be specific, attainable, relevant, and time-bound. By setting clear objectives, you can monitor your performance, identify areas for improvement, and celebrate milestones along the way. Tracking your progress not only provides a sense of achievement but also helps you stay focused and motivated. As mentioned above, I use GoHighLevel to support my marketing activities and monitor my goals. GoHighLevel allows me to collate the people that have signed up to my newsletters. I can also see my Google Ads and Facebook Advertising reports. For Google SEO there’s always Google Analytics.

Celebrating Milestones and Recognising Achievements

As you reach significant milestones in your online marketing journey, take the time to celebrate your achievements. Recognise the progress you’ve made, acknowledge the hard work you’ve put in, and reward yourself for reaching important milestones. Celebrating these moments not only boosts your morale but also provides the motivation to continue pushing forward.

The Value of Patience and Persistence

Patience: A Virtue in Online Marketing

In the fast-paced digital world, patience may seem like a rare virtue. However, it is an invaluable quality when it comes to online marketing. Patience allows you to stay focused on the long-term vision, make informed decisions, and avoid the pitfalls of hasty actions. It reminds you that success is a journey, and each step forward contributes to your ultimate goals.

Persistence: The Fuel for Success

Persistence is the fuel that keeps you going, even when faced with challenges and setbacks. It’s the unwavering commitment to your vision and the refusal to give up. Persistence drives you to keep learning, improving, and adapting. It ensures that you stay on the path to success, no matter how long it takes. For your competitors that are trying the quick fix and hoping for overnight success, they will get board. They might claim to have found the magic formula which has grabbed them 2,3 maybe 4 clients, but that’s it. When they realise it’s not working for the long term they will give up and disappear. Being persistence is staying in the game.


In the world of online marketing, success is not an overnight phenomenon. It is the result of patience, perseverance, and a strategic approach. By embracing the power of time, setting realistic expectations, staying consistent, adapting to market trends, building trust, and tracking your progress, you can navigate the journey to online marketing success with confidence. Remember, success is not just about the destination—it’s about the lessons learned, the growth achieved, and the relationships nurtured along the way. So, embrace the journey, stay committed, and let time be your ally on the path to long-term success in online marketing.



To end the blog, I thought it would be fitting to share some frequently asked questions. I’ve been in this game now for 20 years. Though the questions haven’t really changed the answers definitely have, based on the changing times and my experience.

1. How long does it take to see results in online marketing?

The timeline for seeing results in online marketing can vary depending on several factors, including the specific strategies employed, the level of competition in your industry, the time you can commit, the finances you have to put into adverts, and the resources allocated. In general, it’s important to understand that online marketing is a long-term game. While some quick wins may be possible, building a strong online presence and achieving sustainable growth usually takes months or even years of consistent effort and strategic planning.

2. Is it possible to achieve overnight success in online marketing?

While there are occasional stories of overnight success in online marketing, they are rare exceptions rather than the norm. Overnight success often masks the behind-the-scenes dedication and hard work that went into building a foundation for that sudden surge. They just don’t tell you that, as it’ll be hard to sell a formula that knowingly takes months instead of days. Remember, it’s crucial to approach online marketing with a realistic mindset, understanding that true success is a result of continuous effort, learning, and adaptation over time.

3. How can I stay motivated during the sometimes slow progress of online marketing?

Maintaining motivation throughout your online marketing journey is vital. One way to stay motivated is by setting achievable short-term goals that align with your long-term vision. Celebrate small wins along the way and seek inspiration from successful individuals in your field. Maybe it’s hitting 10 listens on your podcast, or 100 views on your YouTube channel. These may sound small in comparison to the millions of views we often hear YouTube and Instagram influencers get, but remember you’re targeting a different audience. Also surround yourself with a supportive community and keep engaging in continuous learning which can also help fuel your motivation. Remember, progress may sometimes be slow, but every step forward brings you closer to your goals.

4. Are there any shortcuts to success in online marketing?

While it’s natural to seek shortcuts, it’s important to approach online marketing with a long-term perspective and focus on sustainable strategies. Beware of promises of quick fixes or shortcuts to success, as they often lead to disappointment and wasted resources. You could throw vast amounts of money at Facebook or Google ads but doing so might mean you miss out on the opportunity to develop your lead magnets and downloads, thus wasting money. Instead, invest your time and efforts in building a solid foundation, delivering valuable content, and nurturing relationships with your target audience. Authenticity, consistency, and a strategic approach are key to achieving lasting success in online marketing.

5. How can I measure progress and determine if my online marketing efforts are effective?

Measuring progress and determining the effectiveness of your online marketing efforts is crucial to making informed decisions and optimising your strategies. Key performance indicators (KPIs) such as website traffic, conversion rates, engagement metrics, and revenue generated can provide valuable insights into the impact of your marketing activities. Use analytics tools, track your goals, and regularly analyse your data to identify areas for improvement and make data-driven adjustments to your online marketing campaigns. I’ve already mentioned GoHighLevel as a great starting point for your CRM to manage leads and interest, and as a all in one marketing tool to support and monitor your marketing activities. For agencies there’s an unlimited plan at $297 per month that allows you to add unlimited clients. For other businesses there is a $97 starter plan that allows you to add a single account. For more information you can always reach out to me.

Remember, online marketing is a continuous learning process, and it’s important to adapt your strategies based on your findings and the evolving needs of your target audience.

Thank you

Thank you for reading my blog focusing how we can really make marketing work. If you’re looking for more valuable insights and tips to enhance your online marketing strategies, I encourage you to explore our other blog posts. Delve into a wealth of knowledge and discover actionable advice that can help you navigate the complexities of the digital landscape. From content creation and audience engagement to strategic planning and adaptation, my blog covers a wide range of topics to support your online marketing journey.

And if you’re an agency seeking to transform your operations and take your business to the next level, I invite you to visit my Gohighlevel page. There, you’ll find one of the most powerful white-label CRM and all-in-one marketing solutions available. Experience the benefits of a comprehensive platform that streamlines your processes, enhances client management, and empowers your agency to achieve new heights of success.

Leave a Reply

Your email address will not be published. Required fields are marked *