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Customer Relationship Management (CRM) is the practice of managing and nurturing a company’s interactions with its customers and potential customers. CRM plays a crucial role in digital marketing and is indispensable for businesses of all sizes, including small businesses.
By implementing a CRM system, businesses can enhance customer engagement, streamline sales processes, foster customer loyalty, and gain valuable insights into customer behavior. Digital marketing agencies and small businesses should prioritize learning and utilising CRM systems to stay ahead of the competition and achieve long-term success.