Social Media Following

Best Practices for Building a Social Media Following

How to build a social media following


Social media has become an integral part of our lives, and it is not surprising that businesses are utilising it to connect with their customers. However, building a successful social media following is no longer as effortless as it once was, and it is crucial to comprehend the best practices for building a social media following. This understanding will help businesses maximise their reach and engagement in today’s digital world. This article will cover the best practices for building a social media following, which include generating engaging content, using hashtags, and interacting with followers. By following these best practices, businesses can ensure that their social media presence is effective and successful.

Contemporary Young Woman Holding Follow Word

Strategies for Growing Your Social Media Following Through Influencer Marketing

So, I’ve probably started with one of the hardest strategies to grow your social media following, but it’s also one of the best ways to quickly go from 0 to 000’s in a short time. For me, influencer marketing is highly powerful, and when done right, highly successful. Here are some strategies to help you get started:

Identify the Right Influencers:

The first step in any successful influencer marketing campaign is to identify the right influencers for your brand. Look for influencers who have an engaged audience that aligns with your target demographic. There’s no point trying to attach yourself to an influencer in makeup artistry if you’re a builder. Also, if that influencer has millions of followers but only 10 comments per post, it’s safe to say that they have fake bought followers for vanity purposes.

Establish Clear Goals:

Before you reach out to influencers, it’s important to establish clear goals for your campaign. What do you want to achieve? Are you looking to increase brand awareness, drive website traffic, or boost sales? Most influencers will charge you a fee for reposting, recommending, tagging on their post, or being in yours. However, when their followers start to follow you, what do you want them to do? Just getting them to like your page is a waste of money.

Create Engaging Content:

Once you’ve identified the right influencers and established your goals, it’s time to create engaging content. This could include blog posts, videos, or social media posts. Make sure the content is relevant to your target audience and resonates with them. Ensure that there’s plenty for them to see on your page.

Offer Incentives:

Offering incentives to influencers can be a great way to encourage them to promote your brand. This could include discounts, free products, or exclusive access to content. I mentioned above that most will want money, but those with fewer followings who are just starting out might take goods as payment. If you do have a budget, you could try influencer agencies such as ‘Influencer’, or content marketing apps like ‘Tribe’. When I had a dabble in selling content marketing, I used Tribe. It worked well for what I needed.

Track Your Results:

Finally, it’s important to track your results. This will hel


Social media concept


How to Create Engaging Content to Grow Your Social Media Following

Social media is a potent tool to connect with potential customers and establish strong relationships with them. However, to achieve success, you must generate compelling content that captivates your followers. Engaging content provides them with a motive to connect with your social media profile, and they will eagerly look forward to staying informed and viewing your posts.

Crafting engaging content may present challenges, but it is crucial if you intend to expand your social media following. Here are some suggestions to help you create content that will entice your followers to return for more.

Know Your Audience:

The first step in creating engaging content is to know your audience. Who are they? What do they like? What do they need? Knowing your audience will help you create content that resonates with them and keeps them coming back for more. If you’re unsure, look at your competitors. Who is liking their posts? Who’s commenting and engaging with them? Click on their profile and see if you can learn anything more about them and look for commonalities.

Keep It Fresh:

To keep your followers engaged, you need to keep your content fresh. Try to post new content regularly and mix it up with different types of content such as videos, images, and text. You should aim to post at least three times a week, but if possible, try for every day. People often say that every day is too much, but if your content is fresh, clever, and exciting, your followers will keep coming back to engage. If you’re struggling for ideas, reach out to someone on Fiverr. You can commission someone to create content ideas, but try to do the posts yourself.

Ask Questions:

Asking questions is a great way to engage your followers and get them talking. Ask questions that are relevant to your audience and encourage them to share their thoughts and opinions. This will help you build relationships with your followers and keep them coming back for more. It often takes a while for someone to be the first to comment, so ask a few friends to kick things off.

Share User-Generated Content:

User-generated content is an excellent way to engage your followers and show them that you value their input. Ask your followers to share their stories, photos, and videos with you, and then share them on your social media channels. This will help you build relationships with your followers and make them feel valued.

Respond to Comments:

Responding to comments is an excellent way to show your followers that you value their input and care about what they have to say. Take the time to respond to comments and questions promptly and show your followers that you’re listening. The social media channels also like this, and they will reward you with extra reach, which helps to target more and new audiences.

Creating engaging content is essential if you want to grow your social media following. Without it, people just won’t follow. There’s nothing in it for them if they’re not getting something back. Keep posting. At times, it may feel like you’re only reaching a small number of people, but that’s just the way it is for everyone, and at least you’re doing more than your competition.



Best Practices for Leveraging Hashtags to Increase Your Social Media Following

This one is more geared towards Instagram, although there are rumors that even hashtags will soon become obsolete. However, currently, hashtags are an excellent way to reach new audiences on Instagram. Therefore, here are some best practices for utilizing hashtags to gain more followers.

Research Popular Hashtags:

Before you begin using hashtags, it’s crucial to conduct some research to identify the popular ones in your industry. This will enable you to target the right audience and gain more followers. Don’t just look at what your competitors are doing, as most of the time, they are doing it incorrectly. You will need to use 3-4 popular hashtags with a usage of around 20,000+.

Use Relevant Hashtags:

After identifying the popular hashtags in your industry, ensure that you use them in the appropriate context. For instance, as a fashion blogger, you wouldn’t want to use a technology hashtag. Additionally, search for some smaller, localized hashtags with a usage of about 500+. These will help you gain more visibility locally. Three or four of these hashtags will suffice.

Keep It Short and Sweet:

When it comes to hashtags, less is more. Try to keep your hashtags to a maximum of three words. This will make them easier to read and remember.

Create Your Own Hashtags:

Creating your hashtags is an excellent way to gain more followers. It’s also an excellent way to build brand recognition and loyalty. Add one or two to the ones above.

Monitor Your Hashtags:

Once you’ve begun using hashtags, it’s vital to monitor their performance. This will assist you in adjusting your strategy and gaining more followers.

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Use Meta Advertising

Facebook has become one of the most popular social media platforms worldwide, with over 2.9 billion monthly active users as of 2023. I know people say that Facebook is dead, but this is only true for those who do not use it every day. Facebook is still a massive platform, and along with Instagram, it presents a huge opportunity for businesses to reach their target audience through Meta advertising. However, with so many businesses vying for people’s attention, it’s important to know how to create effective ads that stand out and deliver results. To achieve this, businesses should follow best practices for Facebook advertising across Facebook and Instagram, which can help them create compelling campaigns that engage their audience, drive conversions, and boost their bottom line.

  1. Understand your audience: Identify your target audience and create content that speaks directly to them. As mentioned above, this is crucial.
  2. Use high-quality visuals: Utilise high-quality images and videos that are relevant and visually appealing to capture your audience’s attention.
  3. Keep it concise: Keep your ad copy short and to the point. Get your message across quickly and clearly. However, if you have the budget, consider running an advert with longer text to compare results. Short copy generally works better, but sometimes even I’m surprised.
  4. Use call-to-action buttons: Include clear and actionable call-to-action buttons to encourage people to take the desired action.
  5. Test and optimise: Continuously test your adverts and adjust your strategy based on performance to optimise your campaigns for better results.
  6. Utilise Meta’s targeting options: Take advantage of Meta’s ad manager targeting options to reach your desired audience based on demographics, interests, behaviours, and more.
  7. Monitor and measure results: Regularly monitor your campaign’s performance and measure its effectiveness against your goals. This will help you understand what is working and then able to double down in it.



Best practices for building a social media following are essential for any business or individual looking to increase their online presence. By utilising the right strategies, such as creating engaging content, utilising influencers, and engaging with followers, businesses and individuals can build a strong and loyal following. Additionally, businesses should also focus on creating a consistent brand identity and staying active on social media to ensure that their followers remain engaged. Using social media to gain a social media following takes time, but keep with it as it will be beneficial. Additionally as a leaving comment, don’t dismiss WhatsApp in your marketing approach.

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