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Email Marketing is the process of creating and sending targeted email campaigns to a group of subscribers with the purpose of promoting products, services, or nurturing customer relationships. It is a vital component of digital marketing and is essential for businesses of all sizes, including small businesses.
By leveraging the power of email marketing, businesses can effectively reach their target audience, drive conversions, build brand loyalty, and gather valuable feedback. Digital marketing agencies and small businesses should prioritize learning and implementing email marketing strategies to stay ahead of the competition and achieve long-term success.