Ever scroll through LinkedIn and feel like you’re wading through a sea of sameness? It’s frustrating, right? So many professionals posting the same bland updates and generic articles that do little more than blend into the background. If you want to make an impact in 2024, it’s time to wake up and realize that the key to cutting through this noise is LinkedIn video.
The Harsh Reality
Let’s face it: you have just two seconds to stop the scroll and eight seconds to grip your audience’s attention. That’s not a lot of time to make an impression. It’s easier to capture the attention of those who already know you, those who are invested in your journey. Think of it like this: in a reality show, you’re the star, and your loyal viewers tune in every week because they’ve developed a connection with you.
But what about everyone else? To them, you might as well be a nameless face in a crowd. That’s the challenge we face on LinkedIn. How do you turn a stranger into a follower, or better yet, a genuine connection? Video is the answer.
The Power of Video
In a visual world where attention spans are shorter than ever, if your content doesn’t captivate in those first few seconds, you might as well be shouting into the void. Video isn’t just an option; it’s a necessity. LinkedIn has recognised this trend and rolled out features that make video content not just viable but essential for engagement.
When you create video content, you’re inviting your audience into your world, allowing them to see your passion, energy, and authenticity. You’re not just another name in their feed; you’re a person, a brand, a voice that resonates.
Telling Your Story
Authenticity matters in today’s digital marketing landscape. People want to connect with real humans, not faceless brands. So, how do you showcase your expertise and personality in a way that resonates? Simple: tell your story through video. Share your journey, including your successes and setbacks, but always tie it back to your skills and expertise in the area you’re selling so people can see what you offer now.
When I first started my marketing agency, I was scared out of my mind. I stumbled, I fell, and I learned some hard lessons along the way. Sharing those experiences through video not only humanises me but also creates a deeper connection with my audience. They see the real Chris Edwards, not just a polished version designed to impress.
Crafting Engaging Videos
Now that we’ve established that video is a must, let’s talk about how to make it engaging. You want to create content that sparks conversations and invites your audience into your world. Here are a few tips to make your videos pop:
- Be Authentic: Don’t script every word. Let your personality shine through. People want to connect with the real you, not a rehearsed version.
- Keep It Short and Snappy: Attention spans are fleeting. Aim for videos that are less than 60 seconds for most posts, with a few longer videos mixed in. If you are considering longer videos, leverage the algorithm and do LinkedIn Lives.
- Use High-Quality Visuals: With the rise of LinkedIn’s visual content game, don’t settle for low-quality images or shaky videos. Invest in good lighting and sound, and make sure your videos reflect your brand’s quality.
- Call to Action: End your videos with a clear call to action. Invite your viewers to comment, share their thoughts, or connect with you. Engagement is key, and you want to spark conversations.
- Utilise the Power of the Algorithm: LinkedIn’s algorithm favors video content. The more engagement your video receives, the more visibility it gets. Don’t be afraid to share your thoughts and ask your audience to react. You need those views to build momentum.
Harnessing the Community
Don’t forget about the power of community. Engaging with comments on your videos is just as important as creating the content itself. When someone takes the time to interact with you, respond. Start conversations that go beyond the initial post. It’s about building relationships, not just counting views.
Conclusion: Your Move
So, if you’re still relying on static images and text posts in a sea of visuals, it’s time for a wake-up call. LinkedIn video is your ticket to standing out in a saturated feed, creating real connections, and driving engagement. Don’t be afraid to step out of your comfort zone. Embrace the camera, share your story, and watch as your audience grows.
Remember, your followers may feel like they know you, but to the rest of LinkedIn, you’re just another stranger. Make them care, make them stop scrolling, and give them a reason to engage with your content. Start creating, start connecting, and get ready to see the difference.